Digital Marketing

An Internet Marketing Guide to a Successful Sale

If you ask a successful salesperson to name the main component of a sale, they will give you the following list:

1. Generate report.

2. Find your needs.

3. Meet those needs.

4. Close the sale.

As an internet marketer, or in any sales situation, be it an email, an ad campaign, or a face-to-face meeting following this process, you will produce a higher conversion rate. So let’s take a look at each component in more detail.

Construction report.

Building a relationship is about getting to know someone as a person and developing a relationship, in most cases, empathy with a person’s situation will start to build the most important TRUST, and people buy from those they know. and who they trust. In a face-to-face meeting, this is easier as you can get someone to talk about your favorite topic … usually themselves. With an ad or email this will take longer, and you will need to establish yourself as an authority in your given market before someone trusts you enough to move on, therefore a series of ads may be needed. or emails. Spending time at this stage to develop your relationship could turn that prospect into someone who will buy from you multiple times, and an autoresponder for an email campaign is invaluable, although there is no substitute for the personal touch.

Find your needs.

Ads and emails tend to take on someone’s needs within the headlines, for example, “Tired of wasting money with your AdWords efforts” or “You can live the life of your dreams …”, or “You don’t get traffic to your website.! “, this kind of thing. They capture a person’s attention and encourage them to read more, which is usually effective, as in most cases the people who read the ad / email do so because you offer what they are looking for. However, in a face-to-face meeting, you should ask, and it is often an advantage if you have a written list of the benefits you offer and ask them which ones appeal to them, it is also a good way to steer the conversation in the direction you want.

Satisfy needs.

Once you know what a person is looking for, the rest of your conversation or written content should be geared towards illustrating the benefits of your product and how they will meet those needs. Confirming that they are being met is a helpful clue, or you can ask them how they think they will benefit from your product. Doing that will only make your prospect convince themselves that they need you and their job will be done.

Close the sale.

If you’ve followed the structure, closing the sale is a matter of calling that person to action by clicking a link on the checkout page or asking if they have any questions before doing the paperwork. An additional sweetener, perhaps a free report or review, a free video, or a trial period, will often get your prospect to act if they’re not entirely convinced, essentially you add more value.

So the next time you write or introduce someone to a product, following this guide will have a huge impact on your conversion rate.

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