Real Estate

The Desperate Agent Model

Too many Agents operate with Buyers from a desperation or scarcity mindset. They use the four-step desperate agent model, applying it over and over again, hoping that the odds will miraculously shift in their favor at some point. 1. Talk to the prospect with the goal of establishing rapport. Too often, we think that if […]

Real Estate

California Hard Money Lenders

There is a strong demand for housing in California. That’s the good news. The bad news is that few can afford it. The market has spiraled out of control, leaving investors thinking of other solutions. Many are turning to hard money lenders. The demand for housing in California. The California Association of Realtors says essentially […]

Real Estate

The 10 Most Commonly Damaged Fixtures During Residential Construction

Construction projects are very complex. There are many construction workers, subcontractors, plumbers, and electricians working in different areas at the same time. This, combined with dust, debris, and heavy construction materials, often results in damage to expensive home finishes such as cabinets, countertops, doors, etc. Here is a list of the top ten accessories that […]