Digital Marketing

What Every Entrepreneur Should Know About Digital Marketing

Digital marketing / internet marketing / online marketing is one of the most widely used terms in the industry today. However, it is sadly just a bunch of jargon for most of the people who listen to it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s entrepreneurs? We are here to break it down to the simplest words possible.

Online marketing is simply the marketing of your product or service on digital platforms to keep your consumers loyal and quickly increase your reach to a new potential target audience.

That’s. That is online marketing. There are some additional questions that need attention to resolve your confusion; What:

Is digital marketing the same as social media marketing?

The answer is yes. Digital / internet marketing is a broader concept compared to social media marketing in the sense that all social media platforms are available digitally, that is, via the internet. However, there are other platforms that are included in digital marketing besides social media marketing.

What are the concepts and platforms of digital marketing?

The search engines that we use to search for our queries and requirements are themselves a huge platform for online marketing. This concept is called “Search Engine Marketing” or SEM.

Search engine marketing is marketing your product on search engines like Google and Yahoo’s Bing. This platform is of utmost importance for companies that are in a B2B industry.

Another concept that falls under the wing of digital marketing is “search engine optimization” or SEO. Search engine optimization is a way of developing your website content in a way that allows the search engine algorithm to efficiently crawl and test your website. It is a way to get higher rankings in search results on the search engine; helping us to have a better hand in SEM.

SEO is a primary need of each and every website owner as it helps you stand out from the sea of ​​websites we see today.

Social Media Marketing is a concept that includes campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.

There is an interesting concept called Re-marketing in Internet marketing that allows us to reach the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing them your custom ad text to remind them of their visit to your website.

This also allows us to work on another factor called Consumer Lifetime Value, where we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as email marketing, remarketing, marketing campaigns. paid ads, RSS feeds, etc.

However, for a great digital / internet marketing experience, a campaign should be developed using all the platforms mentioned above.

How is digital marketing different from traditional marketing?

Digital marketing is profitable in terms of better reach and results.

Internet marketing allows you to target a specific audience based on demographics, interests, and devices.

Internet marketing gives us factual data that can be statistically analyzed. For example, if a hoard is marketing your product, you have no idea how many people viewed the hoard, read the content, and became customers because of that hoard. However, in digital marketing, let’s say we run a marketing campaign for the same product, we can analyze the data produced by different marketing platforms that can show us how many people viewed the product, how many actually became consumers, and which consumers came through. which of the platforms used. This allows us to find fault with our campaign and work on it to make it even more action-driven.

But then should traditional marketing stop altogether?

Of course not! Traditional marketing, in fact, combined with digital marketing can give superior results than traditional or digital marketing.

However, one thing that people get confused about digital marketing is that it can be done for free. It is true up to a point; However, for best results, digital marketing must have a separate budget. You need to set aside money so that you can take advantage of all the opportunities that digital marketing has to offer your business and your glorious future.

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