What is an internet or web marketing system?

There always seems to be some initial confusion among my clients as to what an internet marketing system really is.

Some of my clients think it is just a website created in conjunction with some social media pages. Yes, a website is a feature of a marketing system, but it is only part of it.

Others think it is social media or email marketing. While those are elements of an internet marketing system, a complete system includes those elements and much more …

We’ll talk more about that in a few days.

Develop an Internet Marketing System

When developing a new concept for a system, my first rule of thumb is to figure out what my potential customer wants and needs to achieve. True, they always say they want “leads”, but what kind of leads? How do you want to attract those leads and what do you want to offer them in exchange for joining your list?

Many customers know that you are going to email them and that they will see your posts and content constantly. But the most important thing you should know is how to develop your marketing system to attract the right target customer and what you are going to offer in exchange for their interest.

A few days ago, I saw a big ad on Facebook that offered something that interested me. The ad was very well written and the banner design was attractive. So I clicked on the “Get More Information” link.

However, it took me to a main page that asked for my contact information without offering me any incentive to give it to them. The truth is that today, your request for information from prospects must be accompanied by a uniform exchange in their minds.

Of course, I clicked off the page and today I just remember the feeling of not wanting to hand over my information so quickly for nothing.

However, a better experience that same day was when I clicked on a free training offer on how to market a platform that I know very little about. I went to the front page and got immediate free content on how and why I should purchase your program to expand my marketing skills.

This marketing system took me on a journey about your program. During that trip, I thought about how I could use this program, not only for myself, but also how my own clients could benefit from it.

I saved your training page to my favorites and added it to my list of products to buy and use.

So while designing an internet marketing system for an entrepreneur, we contemplate the journey that the prospect will take through the system.

What is your prospect going to feel and experience at each interval? How will they naturally interact with the system?

My clients and I know that we have to engage them throughout the process by involving them in the experience rather than the marketing system. Therefore, the web marketing system must be built smoothly and virtually undetectable.

Therefore, the Internet marketing system begins with a great post or advertisement about the problem that your product can solve.

Then it takes them to a main page that gives them more information on how that solution will benefit them.

You then offer them a great incentive to learn more about that solution in an email series.

Lastly, they are introduced to the problem solving product you have to offer along with some fantastic bonuses they weren’t expecting.

By building your offering around the benefits the owner will receive, you can make it a hassle-free process.

Next, we will talk about how long the marketing process takes. I have some good advice on the 90 day sales cycle.