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What is the difference between a website optimized for mobile devices and one optimized for mobile devices?

In February 2015, when Google first announced that its now famous “mobilegeddon” ranking algorithm would be implemented in April 2015, website owners struggled to update the code and ensure their websites were working properly. on various devices, including mobile phones and tablets, to avoid penalties from Google.

Now, around 18 months later, we see how web design and development has been transformed by the increased use of smartphones and tablets and what you should expect from your mobile-friendly website.

Responsive web design (RWD) is now an industry standard and there should be no need to ask your designer if your website will be mobile / tablet compatible or not and although there may still be a bevy of amateur design agencies Unscrupulous who add extra money to the ‘privilege’ of having a responsive site, most genuine designers just see it as the way websites are designed today.

However, there is a big difference between optimizing for mobile devices and optimizing for mobile devices, just like there is a big difference between having just one website and having a search-optimized, easy-to-use website.

Many agencies will simply cast content to a responsive framework just to pass Google’s mobile device compatibility test and keep the customer happy. I’ll be honest, I’ve seen some really bad mobile websites in the last 18 months, each capable of passing Google’s mobile device compatibility test, but doing little to improve the mobile user experience or generate new ones. business for the website owner.

Much of the problem lies in the large number of unqualified web design agencies that use outdated frag and drop site building software or third-party templates and simply do not have the coding skills required to reorganize and improve content for mobile users. .

What works and looks good on a desktop computer will not necessarily work well and will look good on a mobile phone due to the size and orientation of the screen. A good designer will see your new site on multiple devices and will take into account your niche or type of business and will use the site as a client or customer.

Do you want a customer or customer to be able to call you by simply clicking a button? Then a clickable ‘call now’ button should be visible without scrolling, as should your logo, business name, and navigation menu. Is your text readable on a mobile? Having different font sizes and spacing on a mobile device provides a much cleaner site and a better user experience. Simple settings for the mobile phone user can make a big difference.

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