Business

Invest or pay off a debt?

The only financial question everyone wants to know the answer to is: Am I better off investing my money or paying off debt? The answer is not as difficult as one might suppose. However, it can get cloudy, depending on how comfortable you are with debt. The 6% rule To make this analysis as simple […]

Business

Online advertising: remaining traffic

What is “carryover traffic” and why is it good for advertising? Myths of ‘remnant traffic’.There are a multitude of myths and misconceptions about different aspects of online advertising that remain misleading to both Internet users and advertisers. One of these misconceptions is the definition of “remnant traffic”. Some ad networks and agencies have their own […]

Business

The three types of franchises

For those of you now considering buying a franchise, there are some basic things to know about the franchise option for business ownership. Many people don’t realize that franchising, like any other business you start up, has many facets of its own and things that you will need to be familiar with and learn about […]

Business

Marketing and Marketing Communications for Small and Medium Businesses: Important Forecasts for 2017

2016 ended with Americans exhausted by emotionally harrowing politics, stories of foreign entanglements and violence at home. Companies have also struggled with modest economic growth and a turbulent stock market. As we begin 2017, everyone – consumers and organizations alike – faces uncertainty in a variety of areas. Against this backdrop, companies have yet to […]