5 Sure Signs Your PPC Advertising Plan Isn’t Working
The right pay-per-click marketing plan will maximize ROI and create immediate cash flow, adding massive benefits to your business. Regardless of whether you are a new company or an established internet company, it really pays to build a strong campaign. Therefore, to increase your chances of success, it is imperative that all business owners learn what works and what doesn’t. Below are 5 surefire signs that your PPC advertising plan isn’t working.
1. You have no goal
If you don’t have a comprehensive plan in place, you’re simply not getting the most out of your clicks. First, calculate your marketing budget, and then set some basic goals, such as the target number of sales generated per click, your costs per conversion, and the minimum number of AdWords conversions you want to achieve. Once your goals are set, your options are to either do it yourself or outsource to professionals who can take you from the goal setting stage to developing a comprehensive strategy to ensure you’re getting the highest return possible.
2. You picked random keywords
Simply put, PPC advertising requires laser-focused keyword research to be effective. Keyword research is first done in the initial planning stage, but a competent advertising company can continue research during cross-optimization to produce even higher conversion rates. Keywords can really make or break your campaign.
3. Your copy is blank
If your ad is less than attractive, you completely missed the point. Your ad is your business card. You want it to bring in quality leads whenever possible. Strong calls to action are one way to ensure a compelling ad. An agency that understands your goal can detail product descriptions and site location to better increase click-through rates.
4. Your landing page is hostile
Your landing page should provide the best user experience. Your landing page should feature simple, focused content that matches the message you place in your ad. High bounce rates can most often be attributed to poor landing page design or unfulfilled expectations. If your landing page mirrors your ad and offers easy navigation, plus call-to-action buttons that are sure to meet or exceed customer expectations, you’re in game.
5. You display negative keywords
A rookie mistake, but some PPC ad campaigns fail because ads show for negative keywords—those words you’re not interested in ranking for that don’t match your landing pages. Obviously, this can be a costly mistake in the long run.
Keep in mind that this type of marketing requires continuous optimization, so it’s not just a “set it and forget it” approach.