6 reasons why you need to structure your book
When it comes to writing an expert book to help you grow your business, you probably just want to write your content, put the words on paper and see how it develops, but what if I said it would be easier to finish it if you started with a structure? for your book? Here are 6 reasons why this is essential.
1. Makes your book easier to write
When you’ve planned your book, whether you’re doing my infamous post-it note exercise, developing a mind map, or accumulating your information, it will be easier to write. You will have exactly what you want to cover in a logical order and you will find that you are less likely to crash with your writing.
2. Helps you avoid duplications
If you write and never plan, there will be no structure in what you have written. This can result in duplications in your work where you end up sharing the same information multiple times, or you may not be sure where to fit a particular story or exercise.
3. It helps you to be clear about what you do and where you have an expert.
When you start to get out of your head everything you do with your clients, you will begin to notice what you really do, the results you get with your clients and where you are an expert. This invaluable process will recognize your strengths, what makes you different, and how you can use these skills to stand out in your book.
4. Helps you develop your signature system or process.
When I work with clients and map their book to them, I often have the added benefit of helping them develop their signature system or process. What this gives them is a step-by-step process that they can teach all of their clients that is memorable and helps them get noticed.
5. Helps you build your sales funnel.
When you are clear about what you do and how you do it, it will help you develop your sales funnel. Your lead magnet will automatically take you to your book (thus generating more sales) and this will feed into group programs, events, and one-on-one assistance. All of this will help you grow your business.
6. It will ease your reader’s journey and next steps.
Creating a structure for your book will help ease your reader’s journey. This not only makes their book easier to read and digest, it also makes it easier for them to see the next steps on the journey and how you can help them.
Are you ready to create the structure of your book?
Who knew sitting down to create structure for your book would have such brilliant benefits and business advantages for your writing! What do you need to do to create your structure?