7 benefits of YouTube marketing
YouTube is one of the most visited websites on the internet. Which means if you’re looking to promote yourself or your business, it’s a great place to be active.
The other good news is that the costs of producing good quality videos can be very low. Especially if you are creating informational videos, where you can create a Microsoft PowerPoint or Apple Keynote presentation and convert them to video format.
So, let’s look at some of the main benefits:
1. Online discovery
Being found on the Internet can be a huge headache and a huge expense. With YouTube, it can be discovered directly in the YouTube search engine, in addition it can be discovered in the Google web browser. And, for some products and services, it’s easier to get a high search engine rank for a YouTube video than it is for a website.
Also, the videos are very easy to share through other online media such as social media, websites, blogs, mobile apps, etc. All of which adds to their collective discovery online.
2. Connect directly with people
Video allows you to connect with people in a very direct and personal way. This is great for boosting your relationships online, which can sometimes be very impersonal in nature.
Building relationships is critical to effective online marketing. For it is through these relationships that trust and authority can be built. What over time, translates into a greater probability of selling and being recommended.
3. Entertainment as education
People love how-to videos. If you can make any element of your videos entertaining and educational, then you are in for a winner.
These are the kinds of things that people keep coming back for over and over again, and that they easily share with their friends and colleagues.
4. Encourage people to act
With the annotations feature in the YouTube video editor, you actively encourage people to participate. For example, to give a thumbs up or comment on it, click on an associated web link, or share on social media.
5. YouTube promotion
You can encourage YouTube to promote your videos for free by using a common and unique hash tag message in the description of all your related videos. These will appear on the right side of the screen, in the recommended videos section.
6. Advertising on YouTube
You can also use your videos as paid advertising on YouTube. At the time of writing, the cost of advertising on YouTube is significantly less than using standard Google AdWords. However, YouTube uses the same search network.
7. YouTube channel subscribers
You can create your own YouTube channels that people can subscribe to. This allows you to create a network of followers who receive notifications every time you post a new video on that channel.
Which is a great way to stay in touch with your audience.