As tablet sales rise, responsive design gains importance

Tablets have become a staple device. They are selling at an incredible rate and companies need to understand the importance of this. While some websites may still be mobile-friendly on most tablets, many are not. If a website isn’t easy to use on a tablet, that user might leave and find another website that can help. With the percentage of mobile browsing done on tablets increasing at such a rapid rate, it makes it incredibly important for businesses to provide that all-important user-friendly experience, no matter what device people are viewing their website on. This is where responsive web design comes into play.

Responsive web design does exactly what it implies, it is responsive. This technical design allows the website to determine what screen size it opens on and adjusts from there to display the website and its content in the most appropriate way. This is very useful because a responsive designed website will look and work great on a desktop, tablet and smartphone screen.

While appearance is always important, so is the usability of the website. Websites without responsive design can be incredibly difficult to use on tablets. A common problem is that the words are too small or the buttons are hard to press. If people have a hard time using the website, they will just get frustrated and leave. There are many businesses online and no business can afford to lose customers for this reason. That’s why every business needs to understand that having a mobile-friendly website is more than just convenience.

Tablet sales continue to rise and many people use them as their primary navigation device. Mobile browsing is not going away and will continue to increase. This is not a problem that can be set aside and it is not a trend. Having a mobile friendly website is something that businesses will either need or be left behind.

Ultimately, responsive web design is something well worth investing in. Mobile browsing is a very important part of Internet browsing and it will continue to grow. The website is often the first impression someone has of a business, and if that impression comes on a tablet, businesses will want to make sure it’s as good as it would be on a desktop. Be sure to keep your website up to date.