Bulk SMS Marketing or Bulk SMS Blasting

Are you one of those business or marketers who think you are actively involved in bulk SMS marketing simply because you are sending out bulk SMS full of “irresistible offers”? Bad news – that’s not marketing and you’re just wasting your time and money. Good news: you can turn things around, but first, you need this knowledge …

What is marketing by the way?

According to market legend Philip Kotler and his co-author Kevin Keller in the mighty book book, Marketing management, “Marketing is about identifying and meeting human and social needs. One of the shorter good definitions of marketing is’ meeting needs profitably.”

And I particularly like Richard Schefren’s definition of marketing, “Marketing is making the market want your product or service.”

So are you really doing bulk SMS marketing?

Considering the marketing definitions above, would you say you are really doing bulk SMS marketing? I mean, if you rent a list of phone numbers or even create the list yourself and then send them promotional offers, would you say you are marketing? Would that make your market want your product or service?

It is not probable. It takes more than that. That is what people call “SMS blast”. In fact, you bombard people with too many offers and they will come to dislike you instead of wanting you and your product.

That being said, when do you say that you are doing SMS marketing, really?

When SMS marketing actually takes place

First, understand that marketing is a process and takes time to materialize. To do bulk SMS marketing in the real sense, you have to either create your own list of phone numbers from scratch or buy a list whose demographics you know, I mean a list that has people who really need what you sell.

When you have that in place, identify the human and social needs of these people as Kotler and his friend have said, then meet these needs by constantly providing resources that solve their problems and / or help them achieve their goals … at the same time. demonstrating its competence and quality.

As time goes on, your list will get to know you and identify with you. So selling to them becomes easy. That is marketing. And let’s not forget the good practice of segmenting your list so that you can communicate with them in a personalized and targeted way.

So criticizing people with the same message at the same time is not marketing at all. And if you want to be successful in your bulk SMS marketing campaigns, take the time to market against blasting It is not optional, it is required. Change course today!