Capture more web traffic with video: Optimize your marketing presence with these key strategic tips

Online marketing takes many forms, and by now, if you haven’t started using audio or video as part of your marketing strategy to drive more visitors to your site, you’re falling far behind the competition. Why does Google own YouTube? The answer is self-evident, and it should tell you where to focus your energy as you move through the next year.

Here are some of the most relevant tips to keep in mind when using visual aids in SEO to market your services or products. These are not placed in any specific order, but are provided as a guide that you’ll want to refer to.

Create relevant, unique and informative content – The use of “How To” visuals is great when they provide step-by-step instructions and express options on topics that can be educational and relevant. Don’t waste time creating something that has little to do with your business. This will cause you bad PR on social media and cost you future clients.

General rule – 3-5 minutes. Do not create any visual promotions that are longer than 5 minutes unless you intend to create a series that requires more time for each segment. Studies have already shown that the average attention span of most viewers is less than 3 minutes, so keep it to a minimum. If you have prepared content that is longer than 5 minutes, create a series with shorter time frames and be sure to tag them accordingly. This will reduce boredom and increase viewer retention.

What’s in a title? – Keywords are essential for any search engine. You should put specific keywords in your title because these words will be the first thing that Google and any other search engine will look for in relation to your Internet “Oscar”. You’ll also want, where possible, to use unique or catchy titles that not only draw attention to your promotion, but convey your product, service, or brand.

URL Optimization – Just like you optimize your web pages, you’ll want to optimize your URLs, making sure they also contain information about the video. Each creation should have its own URL, don’t reinvent the wheel.

What are thumbnails? – A thumbnail is the first thing your viewers see when they decide whether or not to view your content or other content. Search engines and sites like YouTube and Vimeo use various methods to capture and display your marketing promotion thumbnail. You’ll need to experiment with different sites to make sure the thumbnail they display is the right one that you want users to see and grab their attention.

embed code – You want to share your production with as many people as possible, so let them embed your code on their own blogs and websites. This will help build backlinks which can help increase your exposure with search engine optimization with the potential for your submission to go viral.

keyword tags – Try to always tag each marketing piece with keywords and phrases that reflect your content. Just like you’ll find certain words mentioned more than once in this article, you’ll also want to use them in your title, description, and any HTML content. If there are keyword phrases that relate to searches that someone is asking about, you may want to use the phrase in the file name.

Encourage ratings and reviews – When you encourage users to rate your creation, search engines will pay attention to those with higher ratings. Also, the visuals that get high user ratings tend to be the same videos that users often bookmark and share with other users.

In short, these are just a few of the key areas to focus on, but you’ll want to make sure you use them.

Other topics you’ll want to read up on: Sitemaps and their use, using HTML to rank up, getting your promotion on multiple display sites, and making sure you bookmark all your advertised material to make sure it doesn’t matter where it’s hosted. , the viewer returns to his place.