Digital Marketing

ROA for convenience stores

Boost ROA and Profits at Convenience Stores At a recent seminar that highlighted the importance of return on assets (ROA) as a key barometer of the financial business, the discussion focused on improving ROA and therefore profitability. A commonly used calculation for ROA is: ROA = Profit Before Tax / Total Assets ROA tells the […]

Digital Marketing

The three Cs for online marketing success

Successful online marketing is achieved for all aspiring merchants in a very subjective way. The marketer must maintain a constant positive mental attitude in his efforts to be successful online. Most aspiring marketers go into business with little or no planning. They lack the skills and knowledge from books that is a prerequisite for being […]

Digital Marketing

SEO tools to learn

Your online business will prosper if you master the art of search engine optimization or SEO. Search engine optimization will increase the chances that business-ready customers will see your website. If you know the basics of SEO, your website will rank higher and appear among the best search results. This will allow customers to easily […]