CoolTool has launched AI-powered webcam eye tracking

CoolTool is a unique automated neuromarketing platform that expands the opportunities of neuromarketing research to an extent unimaginable. Recently, the company has developed and released the beta version of a unique webcam-based eye tracking that is powered by artificial intelligence technology. It ensures high accuracy of the results and opens up new opportunities for market research.

The company recently presented the online neuromarketing tool Measurement of Emotions. Respondents may not complete surveys in neurolabs but rather in the most comfortable places where they typically find themselves with advertising. Customers can collect data just by sending the link through different digital channels which is much easier.

Webcam-based eye tracking brings surprises

First of all, the considerably high precision of the results, followed by the unprecedented speed of setting up and using the tool, as well as wider possibilities now available to everyone.

The eye movement tracking tool is perfectly suited for testing communication materials: videos, static advertising, product visibility on a shelf, and website mockups. From now on, it will be accessible not only for professional and digital research agencies, but also for mass use by marketers, advertisers, designers and all other actors who need fast and affordable consumer information in terms of time and resources.

Maximum benefits of webcam-based eye tracking

â— The ability to reach a wide audience immediately (you, like the respondents, do not need any hardware as it is an online solution).

â— There is no need to equip a laboratory and invite people into a room to participate in the test as usual.

â— Respondents can take these tests regardless of their location: from their computer, laptop, or smartphone.

â— Respondents do not have to install any software.

â— With the webcam turned on, you can perform eye tracking and emotion measurement tests simultaneously, which is very important for comprehensive testing of video advertising.

â— You can use any webcam (built-in or external, although the better the resolution of the webcam, the more accurate the results).

â— In case you don’t have respondents, you can use the CoolTool service to get direct access to respondents from around the world (online dashboards).

The CoolTool team continues to work on improving its technology and strives to release the world’s most accurate eye tracking technology in the nearest future. The company would appreciate hearing user feedback and calls to try their automated neuromarketing platform with a free account.