Creating the “Wow Effect” to sell your home

Selling your home is all about creating an emotional response in a prospective buyer. Buyers buy with logic, but they buy with emotion. The best homes are the ones that elicit that key emotional response from the moment a buyer arrives at the home and continues to walk through each room in the house. Just as the best movies get better with every scene, so a house should get better as the buyer evaluates it. The end result is buyers who love the house and can see themselves living in it, the moment they open the door.

It sounds pretty straightforward, however, producing this “Wow effect” is best created and carefully planned by a professional home decor expert. You only have 5 seconds to make a good first impression on a buyer. If a house lacks emotional appeal, it appears undervalued and may languish on the market longer than it should.” from the curb appeal of every room in the house The goal is to produce the emotional response to buy.

Homeowners on both coasts have become savvy to this concept in recent years. They realize that to distance themselves from the competition, they need an edge. Home Staging is the least expensive way to produce that edge. A top-tier real estate agent can market your home and attract potential buyers, but a well-prepared home will allow them to see themselves living in it.

Many home design shows have appeared on television in recent years. These programs have had the effect of increasing consumer awareness of a well decorated home, thus raising expectations. They want to see a “show-ready home” when they buy a home. Many people have a hard time seeing past a cluttered house with family photos adorning every wall.

Preparing a home to sell involves decluttering, depersonalizing, arranging furniture to create a warm and inviting space, and adding accessories to create the pizzazz you need. If a buyer sees a house that is clean, well-organized, and inviting, the chances of selling the house increase dramatically. In fact, this type of home often seems to be the exception rather than the rule. If a home is staged well, it can distinguish itself significantly and sell quickly and for the best price.

In a weak real estate market, savvy home sellers realize that a home staging specialist is an affordable investment that protects them from having to consider a price reduction. The average price reduction is approximately between 5 to 10 thousand dollars. A Home Staging consultant is more affordable and a viable alternative to reducing the price of the house.

Many homebuyers are unaware of home staging. As awareness increases, so will the demand and importance of home staging for sellers. Many homeowners are under stress and overwhelmed when selling their home. A Home Staging consultant can help ease your fears and concerns by creating a plan of action.

Also, many homeowners are very attached to their home. Some have owned their home for decades and are now selling. It can be a difficult and very personal experience for them. Selling a home can be especially difficult for people going through financial difficulties, divorces, job changes, etc. Transitioning from a highly customized home to one that will sell allows them to maximize the potential sale of their home and move into the next phase of their lives.

Real estate agents are also recognizing the importance of Home Staging. Home Staging is praised by many of the major real estate companies for the many benefits it offers real estate agents as well. Many real estate agents appreciate an objective third party to bring up sensitive issues with their clients or when husband and wife disagree. The agent does not have to appear to be choosing sides. Home Staging also allows real estate agents to do what they do best: market the house for sale.

Selling a home is becoming more and more challenging in today’s real estate market. However, the astute homeowner can use the skills of a capable home staging expert as well as a top real estate agent to sell their home faster and for the best price.