Current trends in international marketing
Marketing is not what it used to be. In today’s world, more and more companies are doing business in countries around the world, and that means more challenges for marketers. If you plan to expand your business in the global market, it is important to stay informed about current trends in international marketing so that you can choose which one would be most effective for your company. Here are some of those trends and some basic information about each one.
Social media
One of the most effective tools for marketers today can be summed up in two words: social media. No longer just a tool for sharing photos of family members and videos of cute pets, social media sites like Facebook, Twitter, Instagram and more are now an undeniably common way to market and advertise your products and services around the world. The power of social media as a marketing tool is demonstrated by the major league companies that now use it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny’s and many more can attest to the fact that social media they remain a notable factor. efficient way to market products and services around the world.
Video advertising
Live video streaming is a feature that has become increasingly popular with social media. The use of live video streaming for international marketing and advertising efforts is particularly effective in its ability to give potential consumers and customers the opportunity to experience an event in “real time” no matter where on the planet it is located. find. Several companies have found that live streaming is a particularly useful way to conduct question-and-answer sessions with viewers. This type of active engagement creates a unique connection between the company and its customers, greatly enhancing brand loyalty on the part of participants and allowing viewers to provide live testimonials about the product or service.
AI (artificial intelligence)
Today, international companies are exploring the power of artificial intelligence to more effectively track and analyze consumer purchasing behaviors in countries around the world. This type of information was, until recently, a challenging and time-consuming set of statistics that was typically only reserved for the largest and most profitable companies that had the manpower required to collect and analyze the results. But thanks to AI, this type of information will soon be available to marketers working for organizations of virtually any size.
Intersectoral Marketing
Simply put, cross-industry marketing refers to the practice of using the popularity of other brands to increase your reputation and success. The fast food industry provides a good example of cross-industry marketing at its most basic level. Studies have shown that fast food restaurants clustered within walking distance of each other report markedly higher sales than those in more isolated locations. This may seem counterintuitive, but the fact is that several fast food restaurants located within the same few blocks provide the consumer with a wide variety of options and increase the likelihood that shoppers will stop for a meal. Professional marketers project that cross-industry international marketing will become more common in the coming year, including an increase in strategic partnerships to obtain a higher level of success for everyone involved. Marketing is undoubtedly what it used to be. The fact is, our digital age offers marketers more opportunities than ever. While it’s important to keep all of these trends in mind, remember that the most important aspect of any international marketing campaign is something much more basic: you need to be able to communicate effectively with consumers and customers in other countries. And that will mean hiring the services of an experienced professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and finding the best translator for your business needs.