Technology

Does Facebook generate clicks?

I had no desire to be part of a clique as a child. Fortunately, my natural orientation is to be a bit of a loner.

Fast forward several decades, I am now using a number of new and different forms of interaction and communication techniques, one of them being Facebook. I wasn’t very interested in using it. But social media gurus have been saying in recent years that you should incorporate it into your search engine optimization (SEO) strategy for your business. “Google is changing its search engine’s SERP algorithm to reward you for the number of likes and comments you get on pages and posts.” Well then. And there it began, making my thoughts and feelings available to many acquaintances and a small handful of very close friends and loved ones. The latter are very sweet. If they log into Facebook and come across something of mine, they always like it and make some sort of comment.

Last weekend, I said something to my dear little brother while talking to him on the phone. It was that I feel a little hurt and sad because almost none of my “friends” on Facebook like or comment on anything I post. Now, we’re not talking about a photo I took of a noodle on a fork! It could be a new food recipe I developed, an e-book I just published, a controversial opinion on some political issue, or even something joyful like a beautiful sunset I captured in a photograph at the end of the day we had the Blizzard. of 2013.

Michael helped me see that it absolutely doesn’t matter in the scheme of things! It doesn’t change my inherent value or anyone else’s. It was at that moment that I realized that he expected and desired public acceptance and support for me and my work. Not only is it unnecessary, it creates a trap for you. You end up worrying about his reaction. Will they pay attention to me or ignore me? Will they accept or reject me and/or what I have to say? This is not that different from seeking acceptance from a cabal. Not the healthiest and most useful goal you can have. What is also interesting is that I realized this quite quickly and on my own at the age of 12. And it took me quite a while to realize it, and only with the help of my brother, several decades later.

I’m not trying to say that all Facebook activity is about clicks. I know that Facebook can be used for many good things. Getting support for important issues and collaborating to solve a problem or achieve a common goal are some examples of this. I think it all comes down to realizing that any interaction or means of communication can be potentially upsetting. Just being aware of this and keeping an eye on it can help you nip it in the bud.

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