Home Staging Helps FSBO Clients Pocket Even More Money

Many homeowners choose to sell on their own rather than work with a real estate agent and hand over 5% or 6% of their sales price in real estate commissions. These properties are known as FSBOs, an acronym for ‘For Sale by Owner’.

The very fact that they have chosen to sell without the help of a real estate agent tells you that these types of clients are interested in making more money from their sale. Home Staging is a great way for FSBO property owners to maximize their selling price, as demonstrated in the following story.

After making an initial inquiry about a home staging for a busy couple with three young children who were selling their home without a real estate agent, Dolly Dewald, home staging manager, was asked in Omaha, to prepare the house to help them pocket more money on its sale. .

Motivated homeowners spent weeks cleaning, tidying, and painting their home. They had little furniture, so Dolly helped them set up a furniture rental company and helped them select furniture for 4 bedrooms and a media room. Dolly went shopping for bedding and accessories. The house took a whole day to assemble.

Every Sunday they held an open house and ended up receiving multiple offers, not bad for a FSBO. The couple eventually sold for 96% of their asking price.

The clients were delighted with the results, and later told Dolly that the buyer said her professional home staging was what sold the house.