Digital Marketing

Home staging is all about the presentation

Home staging is now the popular method in the real estate business to give a home for sale an enhanced appearance and character so that it commands a price higher than its actual market value. It is about the presentation, done to increase the attractiveness of the property to potential buyers in order to sell it quickly at the highest possible price.

However, there is a distinction between preparing a house and organizing a house for sale. When preparing a house for the real estate market, this will involve some repairs or carpentry work. Not when you do home staging, which just involves improving the appearance of the house in terms of how it looks to the buyer. All you do in home staging is maybe move the furniture around, hang better-looking curtains, or add a fresh coat of paint.

Here are some techniques used in home staging to make the property more presentable:

remove the clutter

The first step in staging the house is to clear it. With the exception of furniture and drawers, leave everything behind when a prospective buyer comes to take a look. It’s the house you’re selling, not your trinkets and stuff.

Deep clean the house

Clean the house to please not only the potential buyers’ sense of sight, but also their sense of smell. This means that all the nooks and crannies in the house have a bright and fresh look. When you clean your home inside and out, you get rid of the unpleasant odor emanating from hidden dirt. Don’t try to make your house look clean with air fresheners because buyers will recognize them for what they are.

Depersonalize your home

Keep all personal items that indicate their presence in the house away. There’s no point in leaving your plaques, trophies, or framed photos if you intend to sell the house to a new owner. Their presence can even throw off a potential buyer who wants to imagine themselves living in that house.

rearrange the furniture

As far as you know, the furnishings in your home are arranged for comfort rather than visual pleasure. In that case, you can try a new arrangement to see what is more pleasing to the eye. If there is furniture that seems out of place, move it to the attic or garage.

repaint the house

If you’ve lived in the house you want to sell for quite some time, it follows that it could use a fresh coat of paint. This is a relatively inexpensive way to give the house the new look that home staging requires. For new paint, choose soft colors for their greatest appeal.

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