How to Hire a Video Production Company
Video Production Company
Whether you’re a marketer, ad agency or business owner, the process of hiring a video production company to bring your marketing vision to life can seem daunting. You’ll want to have a solid plan in place before you start inquiring with local companies. Having your video goals clearly defined will help narrow down the agencies you wish to interview. This will also give you an idea of the level of professionalism and creative capacity you’ll be looking for in your new partner. You’ll be working closely with this team for weeks (or longer), so you need to be confident in their ability to deliver quality results that fit your brand and messaging.
When interviewing potential Seattle, WA Video Production companies, be sure to review their portfolios. You’ll want to make sure that their past work aligns with your video project vision and the caliber of clientele they’ve worked with in the past. It’s also a good idea to ask the company about their creative process. You want to know if they’re able to think outside of the box and provide you with unique video ideas that will set your business apart. This is important because there are many agencies that have settled into a comfortable rut and aren’t bringing anything new to the table.
If the company can’t answer this question or is hesitant to do so, it’s a good sign that they may not be the right fit for your business. A professional production company will be able to describe their step-by-step process for creating videos that’s effective at ensuring consistent, high-quality work. During the production process, they’ll be able to deliver detailed progress updates and sketches that will show you how the project is coming along at each stage. This helps to eliminate any confusion down the road.
How to Hire a Video Production Company
It’s also important to be aware of the agency’s legal structure and how they operate as a business. This can have a direct impact on how the agency operates and the type of services they’re able to offer you. For example, some production companies may be organized as an LLC, C-Corp or S-Corp. This is often determined by personal and business tax considerations as well as liability concerns.
Once you’ve vetted your potential video production partners, you should ask them to provide you with the terms and conditions of their contract. This will ensure that you’re on the same page regarding the scope of the project, timelines and cost. You should also be aware of what types of revisions are allowed at each phase and if there are any fees for going over the agreed upon limit. It’s also a good idea for you to ask the company about their copyright procedures and who will own the finished product.
While it’s always good to keep your budget in mind, don’t let it prevent you from hiring a quality video production company. Avoid working with companies that offer extremely low prices because this may be indicative of a lack of experience or the ability to produce quality video content.