How to improve with keyword research in 10 minutes
High website ranking is vital to getting traffic to your website. To optimize your website and its content for search engines, you need to focus on words. If you don’t think broadly about keywords, they will never be effective.
Finalize the keywords that people are searching for. If you are not aware of this search, look up the terms and find the words that are popular with customers. Also, you can put yourself in the shoes of a potential client and think about what they are looking for.
Expanding your website by adding new pages is an effective way to improve search engine rankings and visibility. Search engines work on behalf of the buyer, not the seller or the owner of the website. Your website content needs to be engaging and relevant to ensure relevant traffic to your website.
As there are no hard and fast rules to find the keywords. What comes to mind when you think of the phrase “Keyword Research”? As there is no universal approach to doing keyword research. It varies on the factors mentioned below.
* Website authority, content quality and number of pages.
The objectives and organizational goals of the company.
* The budget, resources and deadlines.
* The nature of the industry and the competitive landscape.
How to improve with keyword research in 10 minutes?
• Start with basic keywords
They define your role and help you identify your competitors. In case you already have a product or service that you want to advertise online, seed keywords describe your product in your own words. It works great when people search for them through search engines.
For example, if you are launching an online business with Samsung mobile accessories. You can call it Samsung accessories, gadgets for Samsung, and Samsung add-ons. It is a simple method.
When you are looking to start an affiliate marketing website and you have no idea which niche to choose. In that case, both approaches work.
First method monetization
Select a product or offer of your choice and think about how people might be using it to find you on Google. It is one of the best methods you can choose.
The best example of this method is that Amazon has a popular affiliate program. So all you need to navigate your website until you find a product you are interested in promoting.
Exploring ClickBank or Cj affiliate marketplace sites is one option to connect product owners with affiliates.
Finally, check out the products or services you are using and see if you can be an affiliate.
niche method down
Super broad keyword and niche down until you see an interesting opportunity. Let’s say I’m going to pick “shampoo” as my super broad niche. It is a short-tail keyword and Ahref’s Keyword Explorer tool returns about 5 million keyword ideas for this seed keyword.
But in the niche the long-tail keywords are focused. In other words, you can say the most specific keywords. You need to use the word filter to narrow down that huge list of keywords that are made up of 4 words. The example of this keyword is “online games for kids”.
• Create keyword ideas
Keeping the initial keywords in mind, think of more relevant words. Generate a long list of relevant keyword ideas. You can also get a better understanding of what people are searching for on Google. Here are the four best ways to do the same.
If you have already ranked in Google for some keywords. The Search Analytics report is a good source of this information found in Google Search Console. It shows the average position for each of the keywords you rank for. Research is limited to 1,000 keywords per month.
Check the ranking of the keywords of your competitors.
If you don’t know who your competitors are, look up the initial keywords in the search engine and see who is on the first page. With this trick, you will get unlimited keyword ideas for your website. Also, you can repeat this idea and get keywords in a fraction of the time.
Find some unique keywords that none of your competitors are targeting yet. You can use a decent keyword research tool. Examples of these tools are soolve, ubersuggest, and a few more.
By studying your niche well, you can discover great keywords that no one is targeting yet. For more details, you can talk to your existing customers, to find out what language they use on search engines. You should be actively involved in all of your niche communities and social networks.
• Know the keyword metrics
After executing the strategies mentioned above, you will get thousands of keyword ideas. Now you have to select which one works for you. It’s like separating the wheat from the chaff. You have to consider a lot of great keywords.
search capability
Look up the overall search demand for a keyword to find out how many times people are placing your keyword on Google.
clicks
Higher search demand means you should get a lot of traffic if you rank at the top of Google for that keyword.
traffic potential
Keywords have a large number of LSI words or synonyms and related searches, which can be targeted with a single page on your website.
• Make a keyword grouping list
Generate a bunch of promising keyword ideas and use the metrics above to find the best one.
Main topic
A page can rank for hundreds of relevant keywords. In that case, how do you know which keyword is right for your content? And you need to group your keywords under the “main topic” to target with a single page.
Grouping by intention
So you need to group these pages based on search engine intent. Behind every search query, there is a specific expectation. That’s why you need to figure out that expectation up front, create a page that can match the customer’s query.
Grouping by business value
It is closely related to intent grouping, in this, you need to figure out which traffic generates the best ROI for your business.
• Priorities
Last and last step of your fast keyword research process. After going through all the steps, you should note the following.
* The projected traffic potential of this keyword
* What about the level of competition?
* How many funds and resources are required to build a competitive page and
promote it?
What will be the ROI of this traffic?
Will it be for brand awareness or will it actually convert into leads or sales?
You need to make a spreadsheet to give the scores to each keyword idea. Then choose the method that is low hanging fruit with the best returns on your investment. Keep in mind that there are no shortcuts to adopt. Work only honestly, without hard work you will never get the results!