Interactive Business Directories: The Future of Business Promotion?
Business directories have been exceptionally popular in recent years and have proven to be a very effective business promotion tool. Their relatively low cost combined with their ease of use and wide applicability make them a valuable alternative that appeals to a large number of entrepreneurs around the world.
However, business directories have already flooded the web, as the technology for their development has become commonplace. Furthermore, in today’s highly interactive world, visitors expect more than just classified snippets of text with the occasional presence of a small image. That is why some companies have decided to develop interactives in response to this growing need.
Interactive business directories use rich graphics and often video or flash to make the interface easier to use. They also have increased functionality, offering the visitor various options, such as saving some of the material from the listing they are visiting to their computer, viewing media associated with that listing, and, in some cases, exchanging contact details with the business owner. Also, these types of business directories often suggest related categories/subcategories and other information that is useful to the visitor. All of this makes the whole experience more engaging and encourages business networking, making this trade promotion alternative quite a promising option.
These types of business directories naturally come at an additional cost, which is usually for a 6-month or yearly listing. However, considering that they provide a whole different level of internet promotion, they are usually worth it. Naturally, the effectiveness depends on the material used, such as the quality of professionally made images and videos that capture the visitor’s attention, using well-written text that clearly conveys the company’s message, including interesting documents that the visitor can view. and download etc.
Interactive business directories can be seen as a kind of shopping mall, where the products are pieces of information about companies at the best price: zero. This makes it a very enjoyable activity that can also be quite rewarding, since with today’s Internet technology, these types of business directories can deliver what the visitor is looking for quickly, reliably, and without the need for specialized knowledge. In particular, interactive business directories built in HTML5 can be visited with a tablet or even a phone, making them accessible to a large audience.
Taking all of the above into consideration, it is not unreasonable to say that interactive business directories are the way to go, a business promotion medium that will be used for many years to come.