Lawyer Video: 5 Reasons Not to Create a New Video Every Month

1. It’s too expensive
2. It takes too long
3. You have nothing new to say
4. Nobody wants to see you online
5. You don’t know how to create videos

1. It’s too expensive:

This may be true. Why is it expensive? Because of the time and effort involved in editing, color correcting, graphics and music, adding an intro and adding an outro, compressing, rendering, uploading it to various video sharing sites, blogging about it and reading about it. The physical act of pressing “record” on your camera is simple. It’s the hours spent in “post production” that are time consuming and expensive.

You have two options: (1) Learn to create and produce videos yourself or (2) Hire an experienced video production company to create videos for you where all you have to do is introduce yourself and start talking. They do the rest.

2. It takes too long

If you choose to create the video yourself, then the answer is “yes”, it takes way too long. Unless you have the desire, inclination, and urge to learn everything about video production, cameras, lighting, audio, and post production, and I highly recommend you stop learning how to do it yourself. Instead, your best bet is to hire someone to do it all for you.

3. You have nothing new to say

I don’t think so. If you practice law today, there are always new cases coming from the highest court in your state, setting the record that your potential clients need to know about. If you are the one providing them with your up-to-date information, an online viewer is much more likely to see you as a legal expert compared to lawyers who do not provide this useful information.

Plus, there’s so much information you have to talk about that you don’t even realize it. Your video producer should be able to get all the information he needs to create engaging and useful videos for his online viewers. When looking for a video production company to create your videos, you should ask if they know we’re the right customer without even having to ask. While most video companies can create technically good videos and go online, most video producers have no idea what kind of content you need to put online in order for the viewer to pick up the phone and call you. He was asked if a producer is also a trial lawyer who can guide you and who understands exactly what content and online viewers are looking for when looking for a lawyer.

4. Nobody wants to see you online

Did you know that YouTube is the second most popular search engine, just behind Google? It’s true. Do you think that nobody wants to see you? Guess what? They don’t care about you. That’s how it is. I’ll say it again. Nobody cares about you online. So why would someone want to watch your video? Simple. You offer information they need and want. If you offer that information and they need more information, who do you think they’re more likely to call, the person who has the answers or your competitor who doesn’t provide any information unless you walk into their office?

5. You don’t know how to create videos

This is a valid concern. Many lawyers have no idea how to make a video; what to say in your video; how to transfer it to your computer; how to edit it; how to compress it for the web; how to upload it; how to distribute it; and how to properly use social media to tell the world about your new video.

What do you do if you are like most lawyers in that situation? The answer is simpler than you think.
You hire an experienced video production company to do it all for you (except appearing in your video, of course). It is important to note that when looking for a video company to produce your videos, make sure that they have experience creating video lawyers. Don’t look for the wedding videographer and don’t look for the videographer who creates commercials.

Do not misunderstand. I’m sure they can produce technically great videos. However, you need a video producer who knows who your ideal client is. You need a producer who knows a thing or two about lawyer ethics and what you generally can and cannot do in a video. You need a producer who knows what your ideal customer is looking for online. Finally, you need an all-in-one turnkey solution, so all you have to do is show up and start talking.

CONCLUSION

If you want your online prospects to target your competitors, then by all means don’t create new videos every month.