Quick Tips for Building Your Brand Using Instagram

Social networks are the new medium for brand building. Businesses using this as a platform for their brand voice are gaining more visibility, and fast. That is why social networks should be one of the main tools used for managing your online reputation. Local SEO companies are already using it as part of their services for branded companies. If you don’t know where to start, consider consulting with one.

Why use Instagram?

There are several social networks that you can use as a platform for your company. Why choose one over another? The first step is to determine if this is where your audience spends a lot of time. Next, you need to identify whether or not you can create relevant content for that particular site. This is where some companies fail, because they lack creativity.

Instagram is a visual platform, so it requires content in the form of video and photos. There are smart ways to match this type of content to your business and audience. This is also where hiring one of the best local SEO companies can come in handy. Their experts can conjure up ways to create content that will appeal to your particular audience.

Now, what is the reason to use Instagram? For one thing, it has more than 600 million users worldwide. Surely, you have a small percentage of this pie that is made up of your target customer. According to other statistics, more than 300 million people use the platform on a daily basis.

Brands that have already started using this platform are seeing a huge amount of user engagement. Figures from Forrester Research show an engagement rate per follower of 2.3 percent. This is much higher than the rates of 0.2 percent for Facebook and 0.02 percent for Twitter.

Steps to position yourself on Instagram

Hopefully, this helped get their attention and their desire to try Instagram. What do you have to lose anyway? You can hire an SEO company to devise a strategy to ensure that your launch on this network is impressive.

Here’s what you need to do to make your business stand out on Instagram:

1. Create your posts using your desktop. Because? Because it’s faster and easier. Also, this is where all your programming tools will be, making it easy to implement.

2. Republish content posted by others. A study by Crowdtap shows that people trust user-generated content more. Plus, user-generated posts are 50% more trustworthy and 35% more memorable. You need to add your own caption, so that its essence is implemented in the post.

3. Consider the theme of your gallery. This will depend on the type of industry you are in and the focus of your social media strategy. It can be a combination of commercial photos, photos related to a theme, user-generated photos, etc.

4. Set aside time to do each task to avoid multitasking. Research by a New York University professor shows that multitasking reduces your concentration and productivity. This is because your brain has to constantly switch from one task to another. Schedule a time to post and schedule and another time to engage and comment on posts.

5. Develop content in advance. This can help you free up time to focus on engaging with content and users. You can also hire a local SEO company that can do all the creation and publishing for you.

6. Use the same filters and edits for most or all of your posts for consistency.

It is very important to have an Instagram strategy designed before making the leap to the network. Consider working with an expert to make sure you’re taking all the right steps going forward. You can find local SEO companies that offer online reputation management and social media marketing services.