SEO: Videos become an integral aspect in search
SEO is quickly becoming one of the most crucial facets of an integrated digital marketing campaign. As more and more consumers turn to the internet and more specifically search engines like Google to research, find and interact with the brand, brands in turn will need to invest time and effort to rank well in the engine results. search. The special practice of optimizing websites and content to maintain a prominent place when searched is called search engine optimization, or SEO.
Search engine optimization is a complex and multifaceted discipline that involves the implementation of various strategies both on and off page that ultimately work together to improve the ranking of any website or social profile. One particular aspect of SEO that has become increasingly important as a focal point for search engine optimizers is the phenomenon of online video. YouTube is currently ranked as the second largest search engine in the world and ongoing studies confirm that people’s insatiable appetite for searching and consuming video content continues to grow.
Creating branded content for marketing purposes is now considered one of the cornerstones of honest, white hat SEO, and video content is proving to be one of the most successful advocates of that strategy by far. Instructional and entertaining videos are becoming a critical way for brands to not only provide their consumers with valuable information and often some entertainment, but also play an important role in the SEO of their brand website.
How videos influence search
In 2007, Google announced ‘combined’ or ‘universal’ search, which meant adding videos and images to its search algorithms. This crucial element is almost overlooked already, but take a moment to think about the last topic you Googled. It is very likely that Google has provided you with a variety of content, including a video or two. Video results have appeared in about 70 per cent of the top 100 search listings on Google this year, while YouTube broke the 5 per cent barrier of all UK internet visits. Clearly, video is an important part of SEO culture, so why are brands sometimes hesitant to take advantage of this valuable SEO strategy?
SEO technical video
While content quality and relevance are, of course, the most important factors to consider when producing original videos, there are a plethora of on-page and off-page SEO tactics that can be implemented to maximize the chances that your content will be seen. videos rank well in the video. sharing sites like YouTube. These tactics can be effectively divided into two streams: one that is based on engagement, and the other with the actual process of uploading the video in question. As for the last bit: by making use of SEO tricks like proper keyword usage and inclusion of tags and descriptions, you can already increase your chances of appearing in relevant SERPs. The next step, of course, means sharing branded content across the web through social media, and then managing that engagement across multiple platforms.
The main reason brands should invest in branded videos online is because they improve customer experiences. Videos help increase average time spent on the site, reduce bounce rates, and help us retain favorable positions in natural search listings. People search for your brand and are eager to engage with content that not only meets their needs, but adds value to their lives as consumers.