Simplified Advertising – Traditional Media Vs Social Media

Simplified advertising-traditional media vs social networks. That’s all… advertising is not simple! It’s kind of like throwing spaghetti at the wall… throw it enough and something might stick. Possibly the reason why social media is the most popular kid in school right now. It really is a question of how much time are you willing to spend to find out what makes your customers tick, or do you hire someone to do it for you? Big question! Great answer!

What is the formula?
Social networks are like everything else, there is a formula to make them work.

Q: How many times to post? A: 1 to 5 on Facebook, 3 to 5 per day on Twitter.

Then depending on your type of business, is the offer, how often do you tell your customers/clients, how long is the offer, etc, etc. *See answer above.

Just like traditional media, just a new forum. Most say that posting of any kind should be done between 7-9am, 11am-1pm, 5-7pm, and 9pm. All this is very similar to broadcast media.

The same rules apply though…nothing has changed except the platform.

I find it funny that television, radio and the press are now called traditional media. Did you ever think that would happen? Now, it’s Youtube, Facebook, Twitter, Tumblr, StumbleUpon, oh, and let’s not forget Pinterest… still the same target but now with a moving target.

That is what made me start looking for the similarities of one media platform with another. One of the local radio stations just sent me a Facebook promo. Television did it last year and will do it again. It’s another source of revenue, so I think we can count on seeing a new or renewed promotion for Facebook. Is it any wonder everyone remains confused, or at best…stunned? If the “traditional” media (corporate groups with big budgets and big research departments) are looking at the new outlets and trying to figure them out, what hope is there for the local businessman trying to compete in his market? Doing it himself?

Local and small businesses struggle daily with the competition and the big chains. Most have learned what it takes to stay in business and stay top of mind. They have learned what their customers want and how to keep them.

Whether it’s 1972 or 2012, it’s still customer service and recognition that counts, regardless of whether it’s through social or traditional media. People are still a product of their last conversation. The best thing you can do is keep “talking”, cross your fingers and hope it sticks!