TakeOver Marketing: What it is, why you should practice it and how to get loads of leads from it
Someone recently shared an interesting story about a very successful doctor who was able to acquire 32 new clients per month. This is an amazing achievement for any business owner, and when asked what strategy he used to accumulate so many customers, he said that he didn’t have a strategy that would get 32 customers. He Implemented 32 DIFFERENT strategies and each one got a new customer!
That’s acquisition marketing in a nutshell. So often I hear network marketers complain about not having enough quality people to talk about their business. When I probed, I found that they implement only two main strategies: 1) get in touch with their warm market; 2) Cold calls (not qualified) to strangers. If you want to catch a lot of fish, you must cast a wide net. You can’t expect to have a massive impact until you take massive action.
Your mindset should be focused on how many different ways you can attack to break into the fortress of prosperity. On the internet, there are limitless ways to put yourself in a position to be seen and heard, and quite a few strategies are free; all you have to do is invest the time.
Here is a short list of acquisition marketing strategies that you can start implementing. Set a goal to get at least 2-3 new customers from each and you will see your success skyrocket:
-Video marketing (YouTube, Viddler, Yahoo Video, etc.): Join the top video hosting sites and submit content regularly
-Ezine Article Marketing: Some article submission sites will anoint you with expert author status simply for consistently submitting articles. This increases your credibility.
-Blog Radio: Set up your own syndicated radio show and stream over the internet on places like iTunes
-Live Video Streaming: USStream.com is a free live video platform that some of the top internet marketers use to promote themselves and their products.
-Free Classified Ads – Don’t slide into this one. Backpage.com is one of the best free classified sites to submit content to generate new business.
Do yourself a favor and Google “best online marketing strategies” and other similar headings to gather the collective knowledge of those who have found niches in the market.
You don’t have to be limited to online strategies to make a massive impact for free. Here are some other ideas that will help you when you are face to face:
-Meetup.com: This website will connect you with local networking events in your area for any target audience. You can become a “regular” at these events and build your credibility.
-Private Membership Clubs: Usually these clubs are a great way to become the resident expert of the group. Once you join, they won’t allow anyone else with your particular expertise to represent you, giving you exclusive access to the rest of the organization. Many of these organizations have a referral fee, so you are guaranteed to acquire new business.
-Loose Cards: Also known as “sizzle cards” that can be dropped literally anywhere and anytime with advertising about your business. The most popular are the ones that look like dollar bills. When implemented consistently and in the right places, you’ll receive regular calls and emails.
As long as you don’t limit your creativity, the possibilities are too numerous to count. You need to start with a strong passion for acquiring business first, then follow up with powerful systems to attract leads. Think like a bear hunter: place traps everywhere and wherever your target audience frequents. You’ll get a healthy supply of new business when you focus on conquering your territory.
Carin Davis