Top 7 Similarities Between Business and Politics

Politics and business are very similar in many ways. Sure, politics is much dirtier and is usually played by less ethical individuals, and yet the similarities are often uncanny. Perhaps a brief point-by-point comment on this topic will open a new perspective on this topic. Here are some similarities to help get the thinking juices flowing and allow for some conceptual thinking.

1.) In politics, you need to go around the area using data about the voters; In business, you use demographic software to collect information about the customer.

2.) In politics, you must get the voter to make the decision to vote for your candidate; In business you must get the consumer to choose your product or service over your competitor.

3.) In politics, you must employ multiple methods to reach the voter; In business, any good marketing program uses multiple mediums, means, and methods to reach the consumer.

4.) In politics you must show how your candidate is better and different; In business you must show how your brand is the best.

5.) In politics you have to take these people to the polls to vote; in business you must get those customers at the door of your business to buy something.

6.) In politics you have to win or you forget; In business, you must beat your competition and the customer must buy from you or you go out of business.

7.) In politics the client decides with his vote; In business, your voter buys your product or service with their dollar.

I hope this philosophical discussion allows you to see business from a different perspective and if you are in business and considering politics, forget it. Business is a much better game than politics and as a politician would say; You can trust me on this in 2006.