What are the factors that influence link building in 2018?
Link building has always been an integral part of search engine algorithms and continues to be. Although their importance has waxed and waned as various versions of the Google algorithm have been applied, they have always played a vital role in the placement and ranking of featured links.
However, not all links have the same value. The internet is full of low-value, non-relevant and spammy links that can quickly devalue your page in Google search. In order to get the desired results, you should stay away from such links.
To promote and increase your brand awareness in 2018, take a look below at some of the factors that influence link building for SEO.
guest post
Guest posting is one of the most useful techniques you can implement to generate backlinks and acquire traffic to your website. However, you need to make sure that the guest posting websites are the same or related to your niche.
As you publish your content on an authority website, there is a high chance that your post will appear on some of the most popular blogs on the internet. This means that your post will reach a lot of people and your website will gain more traffic. Also, guest posting websites usually promote content on various social media sites, which means your post will automatically get social engagement.
Getting featured on popular blogs will help improve your credibility and once your link reach is significant, you can approach more blogs with confidence.
Content is still ‘King’
You will only be able to get backlinks to your website if you give people a reason to link to you. Creating top quality content is a great place to start. The genuine value of your blog posts and articles will be demonstrated when you start receiving organic backlinks from other websites.
Google’s algorithm is so advanced that it can even detect the quality of your content. So your focus should not just be on crafting long posts, but on making sure they make sense, are informative, and interesting to read. Avoid keyword stuffing and filler content as that will cause Google to lower your rankings.
broken link building
Broken link building is one of the tactics used by most link building services for SEO providers because it often produces great results. Broken link occurs when a page links to resources that are no longer available. Since this can lead to a negative user experience, webmasters are always looking for ways to fix broken links.
All you have to do is find a website that fits your niche and has one or more broken links. Once you have found such website or websites, you should contact the webmaster of the website to let them know that the links are not working and also to request a link to their site in exchange. Since the process takes quite a long time, the best solution will be to let a professional agency handle it.
Relevance
To get the best algorithm response from any search engine, it’s important that you only link to websites that are relevant to your niche. Only backlinks that come from trusted websites in your niche show that your content is relevant and trustworthy in the eyes of the search giant, Google. Once you’ve gotten enough backlinks from well-known sites, Google will start considering you as an authority in your niche or topic. Avoid spam links at all costs.
Getting credible backlinks can help you achieve higher rankings on search engine results pages. Link building is not going away anytime soon and without it, you will not be able to achieve the desired results from your SEO campaign. Talk to professionals today about implementing link building as part of your SEO efforts.