What type of content ranks the best in today’s search engines?
Every website owner wants their website to rank well in the likes of Google, Yahoo, and Bing. Search engine optimization (SEO) is basically the things you can do on your website to boost it in search engine rankings.
If you want your website to appear at the top or near the top of search results, you have to do certain things to keep search engines happy. When you tell the internet what your business is about, search engines direct visitors to your website who they think will benefit from what you offer.
What type of content is ranked best?
Ask any SEO expert what type of content ranks best in today’s search engines and the answer will always be the same. Google wants one thing and it is quality content.
Google wants to offer its users the best possible results.
1. Commitment
How interesting is your content? Are people actually reading the entire article or are they hitting the back button the moment they see it? This is how Google measures engagement. They want to know how long people stay to read your content. If they stay for several minutes, they will know that you are adding value.
This is what is called your bounce rate. A lower bounce rate can help your rankings. If users generally click back and your website has consistently high bounce rates, this can affect your website’s ranking on Google.
2. Backlinks
The second thing that Google, Yahoo, Bing, etc. is the behavior of the links. Search engines know that people are linking to content they find valuable. Content that is considered useful or interesting most of the time is shared by users. Content that is deemed useless is not shared.
Write content for users, not search engines
If you churn out your website content just so it can rank high, you can get caught in filling your content with too many keywords. This then becomes unreadable to the human eye. These kinds of covert SEO tactics rarely work and even if they do, the result is only short-term. Search engines will detect this and ignore your website.
Helpful content leads to happy users and a low bounce rate, happy users link and share the content, which generates more traffic, which leads to better rankings on Google.