Digital Marketing

Why you shouldn’t buy Instagram followers

2 great reasons to grow your Instagram followers the right way

We’ve been talking lately about how amazing an Instagram tool can be for your business. Instagram is packed with marketing opportunities, from paid ads to IGTV to product posts.

However, capturing people’s attention is not just about sharing a picture and collecting likes and followers. You need to spend time interacting with people and liking other users’ posts, time that many business owners simply don’t have.

Managing an Instagram business account is another task on your to-do list that is already packed with meetings, deadlines, and projects.

With little time, a big mistake many businesses make is trying to buy Instagram followers or engagement.

If you’re thinking of buying Instagram followers or using Instagram bots to try and increase engagement, don’t.

Here are 2 great reasons why you want to avoid paying for Instagram followers:

1. Instagram bots are not human

It might seem tempting to buy Instagram followers and have bots auto-comment, like posts, and auto-follow Instagrammers in your niche. Using Instagram bots makes it seem like you have a lot of followers and comments, often within hours or days.

For example, an Instagram bot might comment “Awesome!” on any post with a hashtag you have determined and follow the post.

The problem with Instagram bots is that they are not real. they’re robots. You’re not growing your following organically with people genuinely interested in your service or product, and you can forget about engagement.

Many Instagram users are well aware of Instagram bots and will not follow someone who leaves a single word comment on their post. If they start to realize that you are using bots, they may react negatively towards your brand and cause other users to join as well.

Instagram has shut down a lot of third-party automation sites and apps like Instagress and PeerBoost for violating their Community Guidelines and Terms of Use, so using bots could even put your account at risk.

Bots can also leave comments that don’t make sense and can be downright insensitive, like “That’s great!” we have a tragic publication. The bots don’t understand the context of the conversation, they just add comments based on a hashtag.

2. Buying Instagram followers is a big fake

It can be tempting to boost your numbers quickly by buying Instagram followers, especially when you see how cheap it is: sites like Buzzoid charge as little as $3 per 100 followers.

Well, first of all: if you buy Instagram followers, you are going against the Instagram Terms of Use.

Instagram monitors fake followers and deletes their accounts, so you will likely end up losing paid followers eventually and your Instagram account could suffer.

Other issues with buying Instagram followers include:

• Doesn’t increase engagement because bots don’t engage with your content.

• Destroys your brand reputation as your audience sees that you have a large following but limited engagement.

There is no easy way to grow your Instagram followers. If you take shortcuts, you risk getting banned from Instagram and ruining your reputation.

You better post engaging content, engage with people, and use the right hashtags to attract and retain your audience.

It’s simple: You can’t automate the level of human interaction that today’s Instagrammers expect from brands.

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