Your greatest email marketing asset

If you’re planning to use email marketing to grow your business and make a bigger impact on the world, you’ll need to think about a lot of things.

Your brand.

Your offer.

If you are using one, your funnel.

Your messaging.

It can be a bit overwhelming. Improving one thing can harm another. How do you juggle all these moving parts?

As with anything else in life, if you feel overwhelmed, do the simplest thing you can.

In this case, focus on your biggest email marketing asset.

What happens to be…

*drumroll*

… your list of subscribers.

This is your greatest asset, because it is what leads to sales.

If you focus on making sales by improving your list, you won’t get sidetracked. What messages should you send? Whatever improves your list and generates sales. How often should you send them? However, he often makes the majority of the sales.

Keep this in mind and you’ll avoid many common mistakes.

For example, some people have millions of people on their list. These readers open and devour every message they send. But, when it comes to making sales, the list hardly pays the bills.

Bigger lists are generally better.

But having the right people on your list is even more important.

What an amazing email marketing list looks like

Think of your list as a community. It’s a strange community, of course, since its members don’t talk to each other. But you talk to all of them, so that makes you the leader.

And like all communities, leaders go a long way in setting the tone.

So think about what kind of people you want in your community.

You probably want people to buy your products or hire you for your services. But is that all? Would you be happy with people who buy your product but never use it?

Or do you want people whispering ‘yes! Finally!’ when do they see your offer?

Do people who use it rave about it with their friends, write you glowing testimonials, and let you know that you’ve made the world a better place?

And forget about purchasing decisions for a moment. Do you want ambitious people? Concern? Struggling entrepreneurs who are hungry for success? People with chronic pain who are ready to live as fully as before?

In other words, who is your ideal client or client?

Who did you make your offer for?

Imagine a community of these people – this is what you want your email list to look like.

How do you do it?

Well, you attract the right people by offering them the right kind of snippet to subscribe to your list. This will be something they want, something they need, ideally something they can start using right away.

Then it keeps them there by sending the right kind of messages. Posts they find useful, entertaining, or ideally both.

And you talk to them as if they were your client or ideal client.

Talk to them as if they were ambitious entrepreneurs, what it’s like to be one, what you sincerely admire about them…

If it doesn’t ring true to them, they’ll leave. If so, they’ll feel like you’re speaking in a way no one else is, and you will. And if they’re almost like that, maybe sleepy entrepreneurs, you could inspire them to become the person you’re describing.