Ebook Marketing Strategy: 5 Steps To Massive Ebook Marketing Success

After going through the effort of writing your ebook, the next step is to develop an ebook marketing strategy and carry it out to market your work. There is no doubt that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your business. If content is king, then marketing is definitely the queen.

Let’s review the 5 steps to eBook marketing success:

Step 1: Study your market

If you expect your eBook campaign to be a real success, you need to study your market. You may have already done this step when writing your ebook, but it’s worth going through the process again. You need to understand the demographics (gender, age, income, etc.) and psychographics (personalities, lifestyles, attitudes, etc.) of your market in order to design better campaigns.

Step 2: Study potential avenues to market

There are infinite possibilities to market your ebook, so it will not be possible to dedicate your time to all of them. Study a few dozen potential marketing avenues or channels that may be a good fit for your eBook topic. List the pros, cons, and resources needed for each marketing avenue in one document.

Step 3 – Choose 3-5 avenues to focus on

Pick 3-5 top marketing avenues to focus on, stick with, and master them before adding more traffic sources to the mix. Article marketing is one of the main sources of traffic, just like pay-per-click advertising, solo email ads, Facebook ads, Craigslist, etc.

Step 4 – Test and Track Your Results

You should test and track the results of your advertising to make sure you’re on the right track and also to improve the performance of your advertising. There is always room for improvement in marketing and advertising. Use online software like Google Website Optimizer, Hypertracker, or AdTrackz to keep track of your campaigns. Test different facets of your ad text, such as headlines, descriptions, calls to action, ad color, etc.

Step 5: Scale up your marketing campaign

Once you have found some success with your marketing campaign, you can expand it by investing more funds in your current marketing avenues to attract more traffic and/or you can generate traffic from more avenues which will give you multiple traffic streams.

A well-planned eBook marketing strategy can make the difference between launching a wildly successful eBook or a mediocre one. Take your time to come up with a proper strategy and then take massive action!