Two Important Momentum Concepts When Building Your Network Marketing Business
Two important concepts to embrace if you want to build a large and successful network marketing business:
1. Concept #1: It’s easier to build your Network Marketing business fast than it is to build it slow.
2. Concept #2: All network marketing businesses are built in a “momentum state” over a 90 day period.
Let’s explore these two important concepts.
Concept #1: It’s easier to build your network marketing business fast than to build it slow
The problem with being slow is that you can’t create or sustain any enthusiasm and excitement and without that you can’t create any meaningful growth. The most excited person in your organization is the last new person to join your team. If that person was a month ago, it is likely that she is not so excited anymore. Therefore, a constant influx of new distributors is needed to maintain a level of enthusiasm that leads to momentum. That’s why it’s easier to build your business fast… momentum builds momentum!
Three key elements to build momentum:
1. You ALWAYS create momentum at the “front end” of your Network Marketing business! The “vanguard” means the last person to join because they will ALWAYS be the most excited person in your organization. IMPORTANT: That “front line” person may have been recently sponsored by you… OR… they may be 10-20 levels up in your organization. It doesn’t matter where the newest person is on the team…they represent the “front line”. Work with them to keep the excitement and momentum going by helping them get off to a positive start which in turn creates a new “spearhead.”
2. You cannot create emotion, and therefore momentum, without multiplication. However, you cannot have a multiplication without first having an addition. Momentum is relative. First it starts with YOU! YOU must first learn how to personally sponsor enough new people to create that initial “leading edge.” Over time you will find 3-5 people who will do the same. The key is learning how to consistently sponsor 5 new distributors a month. This will provide the people needed to create the excitement which in turn creates the ‘front line’ which in turn generates momentum and growth.
3. Create responsibility. Once you have 2-4 key people, form an “accountability group” where everyone involved commits to a 90-day blitz. Use “accountability” calls where everyone is required to report their weekly activity. (That’s what makes Weight Watchers work!
Concept #2: All network marketing businesses are built in a “momentum state” over a 90-day period.
No one can sustain concentrated physical and mental effort for long periods of time… no one! Here’s a sports analogy (sorry, ladies). Tiger Woods, perhaps the greatest golfer of all time, does NOT maintain full concentration during his 4 hour, 18 hole round of golf. No, he doesn’t…not even when it comes to a major championship. Once he hits his shot and begins to walk toward his ball, he relaxes his mind and it isn’t until he once again approaches his ball that he enters a state of concentration.
Building your network marketing business should be approached in the same way.
Two key items to keep your sanity:
1. We can all stay focused for a short time and since we don’t actually work on our business all day every day… we can focus that time for a longer period of time. So when you’re working on your business, approach it like Tiger… REALLY focus… don’t waste time… get to work… make the calls… be intense. A “shut the door…don’t bother me…don’t take prisoners” kind of concentration.
2. Use the “90 Day Law” to build your business. Every successful person will tell you that when they look back on their careers, there were several 90-day periods where everything seemed to fall into place. Where they sponsored 1 or 2 key people who are now major players in their organizations. Every top earner I know understands the power of setting aside 90-day “windows” of time to build their network marketing business. Because? Because we can all stay focused for 90 days at a time, but not for the entire 4 hour, 18 hole round!
After 90 days, we are all exhausted both physically and emotionally. Since the “magic” period in this industry is 90 days… to generate a larger check, simply shell out an additional 90 days. That doesn’t mean we’ll necessarily see results in that 90-day window…in fact, results probably won’t show up until later. But it does mean that you will lay the foundation… the seeds of success… that will bear fruit later.
IMPORTANT: You cannot build momentum by working “free time.” You can only build momentum by working “part time” or “full time”…but NEVER in your “spare time”.