How to Create a Successful Cyber Security Sales Pitch
Gone are the days when cybersecurity was just another checkbox for businesses. Today, both individuals and corporates have reached a new level of concern to protect their data and business networks. Given this heightened awareness, the cybersecurity market is bombarded with new products and solutions every day. In that case, how do you win clients in cybersecurity marketing platforms? Are your sales pitch attractive enough to win you more clients? Fret not!
In this blog, we shall discuss some of the top hacks to help you improve your cyber security sales pitches.
- Tailor Your Pitch to the Specific Audience
The idea that ‘Standard Pitch’ will work for all types of clients is a mistake.
Every business has different security demands. For example, a law firm will respond to your pitch differently than a healthcare business. So make sure your cyber security sales pitch caters to the needs of your targeted industry or client.
Do some research about the clients you’re pitching and include specific details accordingly. This seems quite obvious, and yet is almost never done by marketers.
- Be Prepared
One of the best techniques for a successful cyber security sales pitch is talking about security at the beginning of the sales process. Informing your prospects that you already have the know-how of their industry safety requirements will give your cyber security sales pitch an edge over the competitors.
Show them how your solution is capable of integrating with the existing workflows and there will be no disruptions. Most cybersecurity decision-makers have already much on their plate, so make things easier for them to understand. This way, you will be seen as a professional and trusted partner giving you a passport to building relationships with CISO executive networks.
- Mapping and Presenting
Every business has its own sensitive areas such as how data is stored, authentication, and transaction processes. So when you’re creating your cyber security sales pitch, make sure those areas are comprehensively mapped. Your sales pitch should be a combination of the security threats they are facing and the protection approach that you will be using to secure their sensitive areas. Mapping out a complete plan and presenting them to your prospects will reassure them about your credibility.
- Speak Business Language in Your Cyber Security Sales Pitch
Leveraging technical terms in your sales pitch is not a parameter to impress your clients.
Avoid using technical jargon in your cyber security sales pitch and try to pivot more towards a connection-driven approach. If your clients are tech-savvy, they already know about technical terms and if they are from outside the tech world, they won’t understand anything.
Use short, simple, and easy-to-digest language. The more lucid and organized your sales pitch is, the more edge you will have over your competitors.
Conclusion
Though the steps mentioned above require some effort to implement, these are worth a try. Don’t be all fake & market-y and try to write genuine and personalized cyber security sales pitches. It will help you win more sales and strong relationships with ideal clients.
Not sure how to find CISOs and other security practitioners? Read this guide to learn how to contact relevant CISOs.