Threads – 5 Brands With Winning Strategies
5 Brands With Winning Strategies
Threads, the Twitter clone app that passed 100 million sign-ups in five days after its launch, has brand marketers clamoring to jump on board. But despite the soaring user numbers, it’s still too early to tell whether the new platform is a game changer. And with a host of differences compared to Twitter—including the fact that it’s a private network and you can’t share posts from your phone—it’s hard to know what exactly the best strategy for brands will be.
The shoemaker is one of the first big brands to activate on Threads and has already begun building a strong following by reposting memes and interacting with other users. Nike’s strategy has been a little more restrained than some of its competitors, but it seems to be working. The company is focusing on its signature voice—which has become synonymous with the brand itself—while keeping in mind that this isn’t an Instagram replacement.
With a focus on real-time conversations, the coffee chain is using Threads to connect with its audience. The brand has been reposting content and interacting with its followers, as well as promoting exclusive offers for the platform. Starbucks is also using the app to test out new features and gauge consumer reaction.
Threads – 5 Brands With Winning Strategies
Unlike Twitter, Threads has a built-in audience from its parent company, Instagram. That makes it easy for existing Instagram users to migrate to the new app and bring their follower lists with them. It’s no surprise that many brands like Netflix, Lyft, Wendy’s and Rare Beauty were quick to activate their accounts on Threads.
Exploring How Brands Utilize Threads
With the plethora of makeup brands on Threads, it’s no wonder that Ulta Beauty is a leader in the early going. The cosmetics company is leveraging the platform’s laidback atmosphere by posting humor and puns and engaging with other users in a fun way. The company has even gotten in on the Musk-Zuckerberg feud, using the platform to skewer the Tesla CEO for his recent Twitter troubles.
Understand brand’s implementation for Threads
The athletic apparel company has been a quiet presence on Threads so far, but it’s looking to build a community with its target audience. By doing so, it hopes to create a sense of intimacy with its followers that will keep them coming back. This approach is a great way to build brand awareness in the long run and may even help Nike’s sales on the platform. It’s worth noting that Threads isn’t perfect—it doesn’t have the same discovery tools as Twitter or Bluesky, and it can be difficult to find relevant content when searching by topic. Nevertheless, it’s clear that the app is catching on, and brands that want to be successful on it need to take a laidback approach. Otherwise, they’ll be left behind.
Product Launches and Updates: Brands are leveraging threads to create excitement around new product launches or updates. They can build anticipation by gradually revealing details about the product, its features, and benefits. This approach not only generates buzz but also encourages audience participation and interaction.