Top 4 Digital Marketing Trends in 2021
If you are a seasoned digital marketer, you may want to stay on top of digital marketing trends. This is important for professionals who want to keep improving their skills. Every year there are many changes in the world of digital marketing. Therefore, you need to have a solid understanding of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.
1. Chatbots
This year, chatbots are among the top digital marketing trends. Basically, this is a technology that works with artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.
As a business owner, you can use this feature to interact with your customers and clients. Since multiple visitors can visit your website simultaneously, you can benefit from this technology as you can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 at no cost.
2. YouTube shorts
Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that is around 15 seconds long.
This type of short form video is increasing in popularity day by day. This feature is an ideal option if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.
3. Voice search optimization
According to a research study, about half of today’s teens use voice search on a daily basis. This can give you a pretty good idea of how popular voice search will be in the future.
Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online purchases will be made through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.
4. AI in marketing
According to the news, Artificial Intelligence will control various aspects of your life in the future. Therefore, we can say that great changes are going to take place in the future. Today, 6 out of 10 internet users interact with AI chatbots to get answers to their queries across many apps and websites.
In fact, most content on social media platforms is classified based on AI to ensure users stay engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.
In a nutshell, here are some of the latest digital trends to be aware of if you are new to these media or may not be able to compete with your competitors. Therefore, we suggest you consider this article and upgrade your skills accordingly.