Webinar Services: The Key Growth Engine for Businesses in the Asia Pacific Region
According to a recent survey report, the focus on unified communication has greatly increased in Malaysia, Singapore, and other Asia Pacific regions in recent years. The report presented by the research house Frost & Sullivan shows this increase in the context of a huge demand for video conferencing, data exchange, call control, web broadcasting and other teleconferencing services by commercial companies located in the region. The communication industry is estimated to grow at a compound annual growth rate of 9.2 percent from the current 5 percent.
A large number of companies have emerged as providers of solutions to the communication needs of business organizations based in the region. Cisco is one of those leading providers of unified communications solutions providing an ideal platform for merging audio, video, and web conferencing through webcasting and webinar services.
A webcast is basically used to transfer live videos, presentations, or anything else to a large number of people located in different parts of the world through streaming media technology. On the other hand, webinar is a term derived from the combination of web and seminar and is used to conduct seminars and presentations over long distances.
Webinars are very similar to a seminar in a conference room, except that the participants are located in remote locations who participate in the process through computer systems. These systems are integrated in such a way that audio and video data is transmitted to each participant at the same time. In addition, as the process is Interactive, each participant can maintain her point of view and contribute to the activity. Apart from seminar and presentation, webinar is also used to successfully conduct business meetings without any technical issues. It is for these reasons that business organizations look to webinar solutions for their long distance communication needs.
A reputable company like Cisco Jabber offers all three UC solution tools namely instant messaging, collaboration and mobility support at a reasonable cost. Lots of features like file transfer, desktop sharing, desktop video sharing and powerful presentation have helped countries like Malaysia become a global trading hub. These services have reduced the cost of travel and have also saved business executives a lot of valuable time. Additionally, it has helped countries like Singapore and Malaysia obtain carbon credits, which is at the forefront of their agendas.
The various features of conference services are greatly exploited by the high-tech and education industries and banking and financial services institutions (BFSIs), for remote communication. Therefore, web conferencing services are expected to play a key role in the growth of these sectors. Therefore, the benefits of webinar services are huge and the future of conferencing services looks very promising.